To do this:ĭecide what kind of metrics matter for your brand: If you want to build awareness, look closely at the number of impressions on your post. Review your top-performing reels and the time of day you posted them so you can identify the optimal time to publish reels on Instagram. Note: If you already have a creator or business profile, you'll get the Switch back to personal account option instead. Open Instagram, go to your profile, and tap on the three horizontal lines (burger menu) in the top right corner. With an Instagram business or creator profile, you can access key insights about your followers, including their location, to fine-tune your posting schedule.ĭon’t have a business or creator profile yet? Here’s how to switch: Switch to an Instagram Business or Creator Account We’ll take you through these steps one at a time.
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